WILLTEX

About

Fiber Innovation.
Become a Hero Leading the Way to a Prosperous Future

Combining Fiber and Electronics We want to improve society through fiber innovation.
With our experience and knowledge of apparel We will overcome various difficulties and create a future that enriches people and society, and society.

Business

Creating Business with EXFIBERS

Cloth that expands people's five senses to create a happier future EXFIBERS

EXFIBERS is an unprecedented fabric composed of fibers, knitting, and stretchable wires, all of which are based on a unique patented technology. Since the fiber itself performs the functions of heating and sensing, it is a flexible, lightweight, and durable surface conductor with no risk of wire breakage.
EXFIBERS, an innovation from Japan, will expand the human senses and lead us to a future more wonderful than the present.

EXFIBERS
Technology

Heating

Every single thread generates heat
A Cloth Heater of Another Dimension

An unprecedented cloth heating system in which the fibers themselves generate heat. With our patented technology of weaving conductive fibers with our unique technology and another patent for stretchable electric wires, this cloth heater has the same flexibility and light weight as regular cloth, yet provides quick and uniform warmth.

  • Flexible and lightweight as regular cloth
  • Approximately twi ce as elastic in the longitudinal and transverse directions
The fiber itself generates heat, so it provides even and quick warmth with less power consumption.
  • Cutting and sewing
    Can be cut and sewn with a sewing machine just like regular cloth.
  • Quick and uniform warmth
    Warmth is generated from a single thread, so the entire cloth can be warmed quickly and evenly.
  • Stretchability and durability
    The cloth is approximately twice as stretchable and can withstand intense movement and loads due to its characteristics.
  • Wide range of temperature adjustment
    A wide range of temperatures from 40 C to 250 C can be adjusted.
  • Hygienic management
    No different from regular cloth, so it can be washed as it is when soiled.

EXFIBERS is an unprecedented fiber (cloth) composed of fibers,knitting, and stretchable wires, all of which are based on a unique patented technology. Since the fiber itself performs the functions of heating and sensing, it is a flexible, lightweight, and durable surface conductor with no risk of wire breakage. EXFIBERS, an innovation from Japan, will expand the human senses and lead us to a future more wonderful than the present.

  • Heating Function
  • Cooling function
  • Sensing function
  • Zero electromagnetic radiation
  • Flexible expansion
  • Antibacterial effect
  • Washable
  • Remote control

Company Profile

Company Name WILLTEX Corporation
Address 901 Yamashita Port Heights, 73 2 Yamashita cho , Naka ku , Yokohama, Kanagawa 231 0023, Japan
Representative Hiroshi Kimura, Representative Director
Business Description Manufacture and sale of textile products and electrical appliances
Established June 01, 2017
Established July 10, 2018
TEL/FAX 045 777 7370 / 045 873 6761
Main Banks Kawasaki Shinkin Bank / Bank of Tokyo Mitsubishi UFJ / Japan Finance Corporation / Jonan Shinkin Bank
Major affiliated companies Maruto Corporation, Kiyokawa Corporation, HAP Corporation, Three High Co.
Advisors
  • Labor advisor Labor Protector Kimura Office
  • Tax Advisor SMC Tax Corporation
  • Legal Advisor Raise Consulting Law Office
  • Branding Design: ART DIRECTOR Ryosuke Usui / KESHIN, LLC
  • Development: C-Brain Co.

Our History

2017
  • Founding of WILLTEX Co.
  • Ueda's heater development starts
2018
  • Exhibited at Technical Show Yokohama
  • Metropolitan Highway Maintenance Kanagawa Co. met and started cooperative development of working wear
  • Introduced SANKI CONSYS from Three High Co., Ltd. and felt destiny when we met the heater we were looking for and decided that we are the only one who can introduce HOTOPIA to the world.
  • To the establishment of WILLTEX Co.
  • Head office established in Tsuzuki ku , Yokohama City, Kanagawa Prefecture
2019
  • Exhibited at Aitos Corporation Exhibition, introducing HOTOPIA in various locations
  • Delivered working wear to Metropolitan Highway Maintenance Kanagawa Co.
  • Exhibited at Highway Techno Fair
  • Adopted by AOKI
  • Adopted by Sanyo Shokai (SANYOCOAT)
  • Moved head office to Nishi ku , Yokohama, Kanagawa
2020
  • Exhibited at Wearable Expo 2020
  • Approved as Kanagawa Prefecture Management Innovation Plan
  • Adopted by Sanyo Shokai (LOVELESS) and DoCLASSE
  • Exhibit at the Industrial Fair 2020
  • Crowdfunding on makuake
    (Prevents skin problems with masks! Antibacterial multifunctional inner masks filled with internationally patented technology)
2021
  • the company will be certified by Yokohama YSDGs.
  • Approved for Yokohama City YSDGs Certification System
  • Exhibited at the Industrial Exhibition 2021
  • Exhibited at New Value Creation Exhibition 2021
  • Exhibited at the Comprehensive Exhibition for Countermeasures to Combat Infectious Diseases within the Health and Prevention Industry Exhibition
  • Exhibited at the world's first "WILLC" cloth cooking utensils! Started development of "WILLCOOK," a cooking utensi l made of cloth
2022
  • February: Exhibited at INTERSTYLE 2022
  • April: Exhibited at Fashion World Tokyo 2022
  • May: Exhibited at Railway Technology Expo 2022
  • September: Won the AUDIENCE Award in the idea category at the Phase Free Award 2022
  • October: Exhibited at Sustainable Fashion EXPO 2022
  • October: Exhibited at Femtech Tokyo 2022
  • October WILLCOOK HO-ON sold on makuake (support purchase reached 11 million)
  • November: Exhibited at Highway Techno Fair 2022
2023
  • April: Launched the WILLCOOK TREK project on Makuake (total support purchases: ¥9,151,500); filed WILLCOOK patent application
  • May: Relocated head office
  • October: Exhibited at Mirai Marché and Disaster Prevention Goods EXPO
  • November: Selected as Japan's representative startup company for CES2024; exhibited at the Good Job Creation Fair and Leisure Outdoor Japan 2023; spoke as Japan's representative textile company at the Taiwan China-Japan Engineering Science Symposium; WILLCOOK TREK won the Innovation Award and Best of Innovation Award at CES2024
2024
  • January: Exhibited at the JAPAN Pavilion, "Eureka Park," CES2024 in Las Vegas; won Best of Innovation Award in the Home Appliances category — the first textile company ever to receive this top honor in CES history
  • February: Exhibited at Gift Show
  • April: WILLCOOK PACKABLE reached ¥26,564,350 in support purchases on Makuake
  • July: Four members of the House of Representatives, including Shinjiro Koizumi, visited the company to inspect its technology
  • August: Launched the Ice Energy EXFIBERS business (special cold-retention materials and heatstroke countermeasures)
  • October: Won the Grand Prize (Regional edition) in Nikkei Trendy's Marketer of the Year 2024; exhibited at Taiwan Innotech Expo by invitation of a Taiwanese government agency; exhibited at Disaster Prevention Goods EXPO
  • December: Won a Makuake Award; exhibited at the Akasaka Disaster Prevention Event and the Good Job Creation Fair; Ayaka Ueda appointed President & CEO, Hiroshi Kimura appointed Chairman
2025
  • February: Exhibited at the Earthquake Countermeasures Technology Exhibition; WILLCOOK featured on Aomori TV
  • March: WILLCOOK featured on TVK Kanagawa TV
  • April: Signed a joint development NDA and basic sales agreement with Shutoko Maintenance Kanagawa for BCP (business continuity planning) measures
  • June: Exhibited at the Kyushu/Municipal Public Week Shutoko Group exhibit; WILLTEX products displayed as BCP measures
  • July: Co-exhibited with Shutoko Maintenance Kanagawa at the Workplace Environment Exhibition
  • August: Relocated head office
  • September: Co-exhibited with Shutoko Maintenance Kanagawa at the Green Cross Exhibition
  • October: WILLCOOK broadcast on FM Gunma; the joint venture between the Shutoko Group and WILLTEX approved under the Cabinet Office's Public-Private Partnership Program
  • November: Conducted a public-private partnership project in Suzu City, Ishikawa Prefecture, and a disaster-affected-area survey near Tsubata; exhibited at the Good Job Creation Fair

Member

Hiroshi Kimura
Chairman of the Board
Hiroshi Kimura

Message from the President

have been engaged in the textile industry for 30 years, but I have never encountered a functional product that you can feel the moment you touch it or put it on. Nowadays, with the evolution of IOT, the possibilities of the wearable field are expanding more and more. With this cloth heater, we want to provide wearable clothing that can truly warm the wearer. With this in

Brief history / Profile

After working for an American interlining manufacturer, a Japanese spinning manufacturer, and a textile trading company, he worked for a number of companies in the U.S. and Japan. Involved in profit improvement and business planning for various companies. Specialist in kneading through the textile industry. Qualified as a real estate agent.

Born in Hiroshima in 1965. After graduating in 1987, I entered a subsidiary materials trading company, where I was forced to cut rubber belts.
At lunch, he was scolded by my boss for pouring soy sauce on his lunch box first.
I spent my days in training, including developing new customers. Kimura's base was formed.
After studying in Australia, Kimura became the Osaka branch manager of a French yarn manufacturer in 1996.
After that, I worked for an American interlining manufacturer, a Japanese spinning manufacturer, and a textile trading company.
In 2018, he established WILLTEX Co.
My hobbies are muscle training and guitar. Scuba diving is my specialty.
PADI Advanced Open Water Diver (AOW).

Ayaka Ueda
Representative Director
Ayaka Ueda

Brief history / Profile

Born in Kanagawa Prefecture, Ayaka Ueda joined a textile trading company. Joined a textile trading company, type B, fast paced.
During my time at a textile trading company, she was promoted from a clerical position to a sales position.
Unable to understand the in house sales training, I went to the apparel store I was in charge of day and night, secretly learning firsthand the texture, silhouette, and feel of the fabrics. At the sales destination, I was harassed by the designers and pattern makers, who physically assaulted him and dragged him around, but I was strong enough to win the top market share the following year.
I'm not good at division.
Sometimes he goes straight to the end of the line.
I've many legends.
My favorite character is Snoopy. My house is overflowing with goods.
From morning, he cooks dinner for my family, and after coming to the office, I work on planning and development.

Access

Head Office

Renesas Motomachi 4F, 5-196 Motomachi, Naka-ku, Yokohama-shi, Kanagawa 231-0861, Japan
  • Fiber innovation Labo 内観

Fiber innovation Labo

20-14, Chuo 3 chome, Edogawa ku, Tokyo 132 0021, Japan